When you are creating a marketing plan, one of the first things that you need to consider is coming up with your own logo. While you could hire someone to do the work for you, you'll discover that it is more than possible to make your own designs! The logo that you create should represent you, and while it will take some time and some work to find the right one, you'll discover that the end result is completely worth it.
For example, start with a clean sheet of paper and just start doodling. Think about the shapes that represent your business and make sure that you start thinking hard about the kind of effect you want your logo to have on your prospective customers. If you have a baking business, for example, you want to promote thoughts of warmth and comfort, so a warm muffin or cupcake might be ideal. If you have a craft business, you'll discover that tools of the trade are a great choice. If you are not a terribly good artist, take a look at free clip art programs which can get you started.
Things get a little more complex when you are dedicated to the idea of an abstract design. If you are running a recycling company, you don't want your symbol to be a waste disposal bin, after all! Think about the abstract things that represent your business and consider how to get that across. When you have a particularly eco-friendly theme, choose round or flowing images or shapes. A round shape calls to mind cycles and recycling, while flowing shapes are reminiscent of water. On the other hand, if you are in a very structured business, like law or security, choose images with sharp clear lines and solid shapes.
After you have your basic design roughed out, start thinking about colors. Human beings respond to color, and it goes far beyond the basic concepts of green standing for go and red standing for stop. Vibrant colors like red and yellow are alarm colors, and they give the viewer a sense of urgency. On the other hand, cool colors like blue and green call to mind a sense of soothing good will. Think about the impression that you want your product or services to evoke and design carefully.
When you have the first draft of your image or logo put together, remember to show it to someone before you get too excited. You never know when you have evoked something that is offensive, problematic or humorous to someone else. Ask your friends what feelings they get from the logo and also consider asking them how they would further improve on it. Consider their words carefully. Sometimes you will find yourself disagreeing with what they have to say, but regardless, you should always take other opinions into account.
If you are ready to move forward with your logo design, remember that patience is essential. You are not going to get a great logo overnight, so be willing to play around with different concepts and images. Be willing to take advice from others. A logo is one of the most important things that you can create for your image and your brand, so be practical, and reflect on what you want to get across.
David Sheath is greatly experienced in the photo gifts industry. If you need to design a customized gift his store can certainly help. His website http://www.photogiftsmall.com/ offers more than 400 fully customizable products that can be easily personalized with your own photos, logos, designs and text.
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