Hope you're hungry.
The first installment of the trilogy "the Hunger Games" movie hits in three weeks, and if you haven't heard of it, it will be soon enough. Big time.
Based on the novels by Suzanne Collins, the film is directed by Gary Ross is on pace to be the biggest pop culture phenomenon, since the series "Twilight" and "Harry Potter".
The film stars young actors Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth as a trio of guys struggling to stay alive in Panem, a dystopian society compels citizens struggling against death tribute, the live television.
In the real world, the fans are fighting only for tickets to see the film.
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The film is so strongly anticipated that the first day advance tickets were offered on Fandango, a month before the film's opening March 23, sales accounted for 83% of total Web site. Even more significant, these presale tickets from Fandango broke a record held by the third film originally im "Twilight Saga".
"The Hunger Games is off to a fantastic start," Rick Butler, executive vice president and general manager of Fandango, said. "We saw on the first day of the largest advance ticket sales in the history of our company almost 12 years — which is especially impressive for a release in March and a non-sequels."
Therefore, it should come as no surprise that a Fandango poll, "the Hunger Games" is the most anticipated of the year franchise.
Still, not everyone is aware of this new cultural phenomenon.
According to Robert Thompson, Professor of television and popular culture at Syracuse University, "if I walked out of my neighborhood, where there are very few young people and asked the first 20 people who saw what they thought about ' the hunger games ', my guess is that most would think it was a Special Olympics for people who needed food."
Thompson, however, does not believe that this is an ominous sign for the next film.
"I could have said what same on ' Twilight ' before the first movie came out," he said. "And now everyone knows what it is."
If cross-marketing is any indication of success, soon everyone will know "the Hunger Games" as well.
There is already a cookbook "the Hunger Games", jewelry, nail polish collection line of t-shirts, a workout routine, laptop, greeting cards, iPod case and, of course, a variety of action figures.
For Ben Lyons, correspondent for Extra and GlobalGrind.com, the appeal of "the Hunger Games" lies in its plot universally appealing both cast in the film.
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